I started Kaarya in 2019 from a 2BHK in Indore. Today it powers billing and payments for 4 lakh shops. I write about building in India, and back first-time founders from small towns.


GST billing, UPI payments and khata app for kirana and retail shops. Series B, 380 employees.
Free Hindi courses teaching shopkeepers WhatsApp Business and online selling. 1.1M learners.
Home-chef food delivery in Indore. Acquired by a national food-delivery company.
One honest letter every Sunday about startups, money and building outside the metros. Read by 85,000 founders and operators.
First-time founders from Tier-2 and Tier-3 cities building for Bharat.
Payments, lending, commerce and tools for small businesses.
Half my portfolio has a woman founder — I want that to be 100%.
Cheque size ₹10–25 L · pre-seed and seed · Send a 1-page note to pitch@nehajoshi.demo